DCU Student Life sought to unify the Students' Union, Club Life Committee, and Society Life Committee under a connected umbrella. The reimagined wordmark now embodies a sense of belonging to DCU while also acknowledging the importance of granting the Students' Union its distinct and expressive position within DCU. This strategic branding approach aims to create a more relatable and inclusive representation for DCU Student Life while preserving the individuality of its integral components.

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